This Privacy Policy explains how Countera, a product of Artha, Inc. (“Countera,” “we,” “us,” or “our”), collects, uses, and protects information in connection with our website at countera.ai and our point-of-sale (POS) and retail-management software (together, the “Services”).
By using the Services you agree to the practices described here. If you do not agree, please do not use the Services.
1. Who this policy covers
Our Services are provided to businesses (our merchant customers) and their authorized staff. This policy covers:
- Website visitors at countera.ai.
- Merchant users who operate the Countera POS and back-office applications.
Countera acts as a service provider / data processor to our merchant customers for information processed on their behalf through the POS (for example, their catalog, orders, and their own customers’ records). Each merchant is responsible for its own privacy practices toward its customers.
2. Information we collect
Information you provide
- Account & contact information — name, business name, email, phone, and role, when you register, request a demo, or contact us.
- Merchant operational data — products, pricing, inventory, orders, receipts, and staff accounts you enter into the POS.
Information collected automatically
- Usage & device data — app/version, device model, operating system, IP address, and diagnostic/crash logs, used to operate and secure the Services.
- Website cookies — countera.ai uses essential cookies and may use analytics to understand site usage. You can control cookies through your browser settings.
Device permissions used by the POS app
- Camera — used only to scan product barcodes at checkout. Barcode scans are processed on the device to identify products; we do not store camera images.
- Local network — used to connect to in-store hardware on your own network, such as the payment terminal, receipt printer, and customer-facing display.
Payments. The Countera app does not collect or store full payment-card numbers. In-person card and EBT/SNAP payments are captured by a certified payment terminal and processed by third-party payment processors; the app receives only a transaction result (approval, last four digits, and a reference for reconciliation and refunds). Countera never receives your full card number.
3. How we use information
- Provide, operate, maintain, and secure the Services.
- Process transactions and enable reconciliation, returns, and refunds.
- Provide customer support and respond to your requests.
- Improve reliability and performance, and diagnose issues.
- Comply with legal, tax, and regulatory obligations.
- Detect, prevent, and address fraud, abuse, and security incidents.
4. How we share information
We do not sell your personal information. We share information only as needed to run the Services:
- Service providers — cloud hosting, payment processors, and analytics/logging providers who process data on our behalf under contract.
- Merchant customers — where you are a staff member, your employer (the merchant) controls the merchant account and its data.
- Legal & safety — when required by law, regulation, legal process, or to protect the rights, property, or safety of Countera, our customers, or the public.
- Business transfers — in connection with a merger, acquisition, or sale of assets, subject to this policy.
5. Data retention
We retain information for as long as needed to provide the Services, comply with our legal and financial-record obligations, resolve disputes, and enforce agreements. When information is no longer needed, we delete or de-identify it.
6. Security
We use administrative, technical, and organizational safeguards designed to protect information, including encryption in transit, access controls, and encrypted storage of sensitive configuration. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
7. Your choices and rights
Depending on your location, you may have rights to access, correct, delete, or port your personal information, or to object to or restrict certain processing. To exercise these rights, contact us at the address below. If you are a staff member of a merchant, please also contact your employer, who controls that account. We will respond consistent with applicable law (including the CCPA/CPRA and, where applicable, the GDPR).
8. Children’s privacy
The Services are intended for businesses and are not directed to children under 13, and we do not knowingly collect personal information from children.
9. International users
Countera is operated from the United States. If you access the Services from outside the U.S., you understand your information may be processed in the U.S. and other countries where we or our service providers operate.
10. Changes to this policy
We may update this Privacy Policy from time to time. We will revise the “Last updated” date above and, where appropriate, provide additional notice. Continued use of the Services after changes take effect constitutes acceptance of the updated policy.
11. Contact us
If you have questions about this Privacy Policy or our data practices, contact:
Countera (a product of Artha, Inc.)
Email: hello@countera.ai
Web: https://countera.ai